In this episode of The Babies and Business Podcast, Avram and Rachel dive into a game-changing shift around the mindset for entrepreneurs. Fresh off an eight-day leadership retreat, they discovered a completely new way to understand urgency, not the stressful, reactive kind, but a grounded, intentional energy that helps you take meaningful action toward your vision. 

This isn’t about hustle culture or working longer hours. It’s about moving with purpose, clarity, and momentum in the areas that truly matter. If you’ve been waiting for the “right moment” to grow, this episode will help you rethink what’s possible when you bring the right mindset into your business and your life.

 

Show Notes

Key Highlights from this Episode:

• The difference between reactive urgency and intentional urgency
• How urgency becomes a superpower when tied to your vision
• Why entrepreneurs often wait too long to take action and how to change that
• How deadlines and accountability create powerful momentum
• Practical ways to stop overthinking and start moving forward
• How small daily actions compound into big results
• Why comfort zones keep you stuck (and how urgency helps you break through)
• How Avram and Rachel used this mindset shift to transform their week
• Real examples: new workshops, hiring decisions, partnerships, and next-level clarity
• How this simple shift can change your business, your confidence, and your energy

Mentions & Resources

(Insert mentions here with links)

Gary Vaynerchuk — an entrepreneur, investor, and speaker known for his practical business advice and high-energy approach to marketing and leadership. He often shares mindset and productivity principles for entrepreneurs across his books, talks, and online content.

Atlas Leadership Retreat — an immersive, multi-day personal development and leadership program designed to challenge participants mentally, emotionally, and physically. It focuses on mindset, teamwork, resilience, and creating breakthroughs through high-intensity group exercises and guided coaching.

The Slight Edge is a personal development book by Jeff Olson that teaches how small, consistent daily actions — repeated over time — create massive success. It’s all about choosing simple habits that compound into long-term results, both in life and business.

Supersize Me –  a documentary by Morgan Spurlock where he eats only McDonald’s for 30 days to show the long-term impact of fast food on health. It highlights how small daily choices, good or bad, compound into major outcomes.

Mentioned Episodes

Babies and Business EP 109 – You Can’t Level Up in a Crowded Room

Episode Transcription

Below you will find a transcript of this entire podcast episode. Enjoy!

Avram: So I heard this quote from Gary Vaynerchuk, one of my homies from back in the day, love him or hate him. He’s got some good quotes, and Gary said something that says a lot: “urgency in the micro, patience in the macro,” or something close to that. And I feel like I finally understand what he meant.

Rachel: Sure.

Avram: And how that applies to business and what that’s looked like in our business in the week since coming back from our Atlas leadership retreat—around urgency and what urgency means to me now versus what it meant to me before. More importantly, what urgency could mean to you, who’s listening to this podcast, who wants growth, wants change, wants to uplevel, wants something different. Urgency is a superpower that you can unlock that might redefine how you’ve ever seen it and what it could be used for.

Rachel: Yeah.

Avram: Urgency, as I understood it in the past, was framed by reactivity.

Rachel: Yeah.

Avram: So what happens when something comes up, it becomes—

Rachel: Something that needs to be dealt with. Yep.

Avram: And so my relationship with urgency was one of like, “Oh, I don’t want to be dealing with stuff like that, putting out fires and—”

Rachel: Feels like fires.

Avram: And nobody wants to do that, right? But what we learned when we were on this Atlas retreat was there was a two-day thing we worked on called Project, which was literally a huge, nearly impossible task for 57 people to tackle.

Rachel: It was pretty impossible.

Avram: Yeah. And like, I’m thinking about it reflecting back, and I’m like, you know what’s crazy? We descended upon this ranch and literally transformed the landscape, built structures, and created things from nothing. They weren’t there before, and it happened on a massive scale in 36 hours because we treated the whole thing with urgency.

Rachel: There was a deadline.

Avram: Yes, that’s part of it, right?

Rachel: Sometimes we act because there’s a deadline, and sometimes we act because we know what we can create. There are all sorts of motivations for us to have urgency and really push and lean into that. But yeah, urgency and what you can create with urgency.

Avram: Yeah. I would say we’ll come back to the deadline thing because you can create urgency to help motivate you by using deadlines. The urgency that we’d love to convey today is around acting on your vision and your forward growth before you need to—in fact, acting on it as if your life depended on it.

Rachel: Yeah, and I mean, it almost feels like you’re being drawn to fulfill this thing. You are putting all your effort into it. You have better questions, better energy, better clarity, awareness because you are acting like this.

Avram: Yeah. If your life depended on it—or your child’s life depended on you taking action—you would jump right. You would do whatever it takes. You would act with intensity and a massive amount of urgency. So what if you applied that same level of intensity and urgency to building the life of your dreams, building the business of your dreams? How would that change how you show up and operate?

This eight-day thing that we went through changed everything for us.

Rachel: I think I want to answer that question. How would you show up differently? Well, you wouldn’t take no for an answer. If your life or your kid’s life was on the line, you would not take no for an answer. I would not take no for an answer if my child needed something and I could provide this thing for them and I needed resources to do so. I would do everything I could. I would move heaven and earth to make that possible.

Avram: Would you wait around?

Rachel: Would not wait around. I would actively be seeking. This would be the thing that I live, sleep, eat, and breathe.

Avram: Would you think about it?

Rachel: Oh, this would be the only thing I think about.

Avram: No. Would you overthink and analyze it?

Rachel: No, no, no, no. Oh no way. I would not be in my head about this. I would have a very clear path forward. I would know how I was going to make this happen.

Avram: Yeah, because you would see it.

Rachel: Yes, very clearly, because I think about my child’s life being on the line. I would truly move heaven and earth. I would ask better questions. I would ask really good questions in all sorts of ways. If I got no, I would ask it a different way, and a different way, and a different way.

Avram: In a different person?

Rachel: A different person, a different resource. I would not take no for an answer. I don’t care what the law says. I don’t care what this company says. I don’t care what this rep says. I will find someone who will help me. Whoa. So much is possible when I act like my child’s life is on the line.

Avram: Yeah. It’s a great way to frame this conversation because oftentimes we act like all the other things that are actually important to us—we don’t act like that with them.

Rachel: No way.

Avram: We pretend they’re not as important. But your life is so important. Your dreams are so important. As an entrepreneur, the business you’re building is building a life that’s better for others—the people you employ, the people you affect with your products and services.

Rachel: And this doesn’t mean long hours. It does not have to mean long hours into the night, burning the candle at both ends. It doesn’t have to. Don’t think that we’re painting a picture of how it needs to look. We’re painting the picture energetically of what you can bring to your business, your family, and all the things you want to affect. And when you bring this energy to what you’re doing, yes, you can create. You will break through barriers. I remember being at the foot of a 14-foot wall with a group of 52 people, and we had to make it up that wall. There were rules: we could only touch the flat face of the wall. I remember thinking, “That’s impossible.” My first thought was audibly, maybe. And there were people in the group—military veterans—who saw the obstacle not even as an obstacle. They knew a way through and blew my mind. They acted with urgency. They got people up the wall. I stood around, unsure how I would move forward. What was really cool is what I witnessed. My reality of what was possible was blown that day.

And that’s how I feel about urgency: acting like the things you do matter. It’s going to affect your family, it’s going to affect the world. If we really thought we could make an effect by the small everyday things we did, what would we do differently? Would we stay up a little later? Would we do a little more work? Make that extra call? One more thing? Like the gym, too. Your trainer pushes you because they see what you’re capable of. Urgency beckons you to take that next step, go further than you thought you were capable.

Avram: Yeah. This is what that Gary V quote means. I don’t think he used the word urgency, so I butchered it. I made it my own thing. But urgent in the micro means right now, like the day or the week—treating those things as so important and just getting them done, taking action day to day.

Rachel: Yeah.

Avram: But being patient over the long run, over the macro, means you’re not attached to the overall outcome. It will come as it may, as a result of treating the moment with intensity and just getting after it.

Rachel: Yeah.

Avram: There’s a book called The Slight Edge that talks about the compounding effect of taking small actions day after day. Work out day after day—muscles get slowly bigger, stronger. Eating one hamburger doesn’t make you gain weight, but eating three every day for months on end—well, someone did that. That’s really what this is about: intentional, urgent acts, and the amazing results that follow.

Rachel: Yeah.

Avram: So we came back from this retreat on fire. I felt motivated by seminars in the past, but this one was different. I came out feeling called and drawn forth with subtle intensity.

Rachel: Seminars can feel addictive, like, “I need more events to keep this feeling.” But this one was totally different.

Avram: Grounded and inspired, not just fired up. We did things with massive urgency and created from nothing. We had a four-day work week and accomplished what usually takes two to three weeks.

Rachel: Oh my gosh, yes.

Avram: Workshops, hiring, exploring monetization for the podcast—all with urgency.

Rachel: Yeah, we even listed potential partners.

Avram: Reworking core values, establishing new vision. From nothing.

Rachel: And it was grounded, powerful, with a vision drawing us forward.

Avram: For example, I made a workshop call that I normally wouldn’t have done myself.

Rachel: I was blown away. You made the call yourself.

Avram: Woke up at 3:30 a.m., couldn’t sleep, placed a job ad, went to the grocery store, came back—just got after it.

Rachel: It’s a powerful realization. Acting with intentionality and urgency affects your life and the world.

Avram: My secret hack: deadlines. Things that involve other people push me to act. Invite someone over to clean your house. Schedule a workshop and you’re accountable. Set meetings, pressure yourself to be prepared. Simple, yet effective.

Rachel: Schedule the meeting, do the prep. Schedule a vacation, set a revenue goal to hit before leaving—you’ll get after it.

Avram: That’s right. Hope you loved this episode of The Babies and Business Podcast. Ideas for future episodes? Reach out via our website, babiesandbiz.com, or email hello@babiesandbiz.com.

Rachel: Bye for now.